Would you conserve a dedicated marketing database of customer and targeted prospect information? Otherwise you will want to start to place this in position immediately. Any company are only able to market intelligently when it’s equipped with vital contact details. Actually – outdoors of tangible business assets for example property, machinery and stock, your marketing database is easily the most valuable asset. Should you ever intend to sell your company among the first things a possible buyer may wish to see is the customer and prospect information.