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SEO stands for Search Engine Optimization, it is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It involves optimizing various elements on your website, such as the content, images, meta tags, and links, to make it more attractive to search engines like Google and Bing. The goal of SEO is to improve your website's ranking on search engines for relevant keywords, which will result in more visibility, higher traffic, and potentially more conversions.